Gimena Moya Tonelli


This web magazine is part of a large communication project for one of the leader lighting companies of the design world.

Insight Mag is a quality editorial project conceived as an open window into the company. A place to share the insights, anecdotes and backstage of the developing process and the people behind the creation of great products, but also a place for good design conversation. It features video and written interviews with designers and other players of the design community, in-depth information about products and discussion of ideas and a certain way of doing design.

I was responsible for the concept and the design of the website, wonderfully implemented by the talented guys at Qwentes. I’m the proud editorial chief of the magazine, responsible of the ideation and production of the content, which is then spread in the several social media channels of the company.