Gimena Moya Tonelli

 

For over a year now I’ve been collaborating with a very small and talented group of people on the identification and communication of the brand culture of a well known Italian design company.

I’ve designed several strategic documents, both digital and printed, and are on the process of creating a new, rather challenging one for the coming year.

The first edition of the brand book introduces the company’s four key values and the accurately defined context to explain at best each of them, all guided by a common thread which is the outstanding character of the brand’s personality.